All Posts Tagged With: "MAC Cosmetics"

MAC Prep + Prime Line Filler, Skin Refined Zone & Transparent Finishing Powder Q&A with Gordon Espinet Vice President Global Makeup Artistry, M·A·C Worldwide.

Q: What are the benefits of using makeup primer?
Using a makeup primer helps to perfect skins appearance as well as ease makeup application. It’s about using the best technology available to give the consumer the results they want, but without the a heavy makeup look. They want a visually perfect editorial finish without the use of additional colour products. At M·A·C, we are extremely focused on our artistry but are still very technology-driven. That is what the Prep + Prime Collection helps to do, in part by decreasing the need for additional color resulting in a more natural effect.

The MAC Prep + Prime collection first launched in 2005 with Eye, Lash, Lip and Skin, followed by Skin SPF 50 in April 2006. The products were an answer to the needs of the PRO makeup artist, who wanted products that created flawless skin on which to apply makeup.

The key point of difference in the MAC Prep + Prime collection from other primers is that they were developed specifically to be used with makeup while also offering skincare benefits. Most skincare products are designed and tested for use alone. Because MAC is first and foremost a makeup artistry brand, each Prep + Prime product was specifically tested to enhance the makeup wear experience.

These products are a true hybrid formula of both skincare and makeup, with a new view on technology and texture. Prep + Prime employs new, breakthrough formulations that have both accumulative visible long-term benefits, as well as immediate visible results on the skin.

As technologies and makeup artist needs are always evolving, MAC is introducing three new products to round out the collection and provide more advanced tools to its artists and consumers: Skin Refined Zone, Line Filler, and Transparent Finishing Powder.

MAC Prep + Prime Skin Refined Zone is a partial primer designed for use in the T-Zone. This lightweight, oil-free, soy-based emulsion instantly helps minimize visible pores while helping to control excess surface oil and shine.

Watch this very touching video about MAC AIDS Fund and how it does good to our world! Thank you MAC Cosmerics.

MAC Colour Ready will be available starting April 2nd, 2009 for a limited time.

MAC Colour Ready: Seeking alternative energy, increased mileage from makeup… Colour Ready revs up the Prep + Prime idea, a true hybrid formula between science and beauty.

New Transparent Finishing Powder and Line Filler are our lightest yet, in fact invisible when applied, but their silky colourless polymers set and stabilize makeup instantly. The only way to start when you sit down in front of the mirror. Prep + Prime Skin Refined Zone is your stay-put fit on skin that minimizes the appearance of pores without clogging, and visibly diminishes them over time. Two Lipsticks, Eye Shadows, Penultimate Eye Liner and Eye Brows in an essential palette are a habit to happily acquire – Colour Ready is as basic as your 4-inch heel Louboutins.

LIPSTICK
Show Orchid Vivid hot pink
Impassioned Amped up fuschsia
Suggested Retail Price $14.00 U.S./$16.50 CDN

Introducing MAC Spring collection: MAC Grand Duos: Grand Duos splits MAC’s popular Mineralize Blushes in two: one side is marbleized with tri-colour veining to enhance and glorify cheekbones and the other, a complimentary mono shade to add a pop of colour. A soft, shimmery pearl on both sides gives skin a subtle glow. MAC Grand Duos will be available starting in March 12, 2009 for a limited time.

MAC Grand Duos: Mineralization has swept the Beauty Nation but MAC makes the next move with Grand
Duos: Mineralize Blush that has a marbleized mélange on one side, and a complementary mono-shade on the other.

Soft-shimmer super-shine pearl in a pretty tricolour veining to enhance and glorify cheekbones, followed with the pop and dimension of solid colour shimmer without an overly frosted look. The 188 Small Duo Fibre Face Brush makes the transition magnificent. A sophisticated but simple new way to get your vital minerals.