Avon Products Inc. has turned up the volume in the rising din of the celebrity fragrance fray by signing one of hip-hop’s hottest acts — Black Eyed Peas frontwoman Fergie.

The multiyear deal comes on the heels of a record-breaking 26-week run at number one on Billboard’s Hot 100 chart for the Peas’ “Boom Boom Pow” and “I Gotta Feeling,” and serves as Avon’s answer to last summer’s deal between Parlux Fragrances Inc. and musical heavyweights Jay-Z, Kanye West and Rihanna, not to mention Coty’s latest coup in signing perhaps the greatest prize, Beyoncé Knowles.

Fergie walking the runway at the fall 2006 Heart Truth Red Dress event.
Photo By Talaya Centeno

Fergie, 34, whose real name is Stacy Ferguson, is the latest high-profile name to join Avon’s growing cast of celebrities. The list includes Reese Witherspoon; Patrick Dempsey and his wife, makeup artist Jillian Dempsey; Courteney Cox; Derek Jeter; Jennifer Hudson, whose contract is due to expire, and in Latin America, Salma Hayek. Avon’s designer alliances have included Cynthia Rowley, Christian Lacroix and Emanuel Ungaro.

As temperatures begin to cool down outside, so will haircolor this fall/winter season with more sophisticated cooler brunettes and blondes. Tracey Cunningham, Redken Creative Consultant for Color, and David Stanko, Haircolor Consultant for Redken, have the latest in fall haircolor trends, professional haircolor products to achieve these trends, and consumer tips to communicate with their colorist and to adjust to the “coolest” looks of the season.

“Small adjustments can help consumers update their look from season to season,” explains Cunningham. “When summer comes to a close, I plan to cool my clients’ shades down this fall/winter season with Redken’s new Color Gels Ash Blue creating sophisticated, cool shades. A color is said to have “cool tones” if it tends toward blue or violet, such as platinum blondes, ash browns, and plum reds.”

Trend #1: Brunettes: “Brunettes will go to a whole new level this fall/winter with an overall cooler base. Think Fergie’s shade; her lighter highlights really show through her dark, chestnut base making her haircolor look so flawless and effortless.” – Tracey Cunningham

Trend #2: Blondes: “Blondes will be blonde this fall – think Drew Barrymore’s cool, nearly platinum blonde shade for this inspiration. Client’s can often be concerned with the cost to achieve and keep the perfect shade of blonde, but I find that women cut back in other areas rather than haircolor as it’s one of a consumers’ most prominent and most seen everyday accessory!” – Tracey Cunningham

Blue&Cream would like to share with you this fabulous event coming up with Upper Echelon Shoes. UES sneakers are already a favorite amongst celebs such as Miley Cyrus, Kate Moss, Carmen Electra, Fergie, Paris Hilton, Shannon Doherty and Alexandra Richards!

Fergie, VIVA GLAM Spokesperson, revealed her new VIVA GLAM VI Special Edition Lipstick and new VIVA GLAM advertising campaign in Los Angeles. She visited Project Angel Food, an organization committed to providing free prepared meals and nutrition counseling for those living with HIV/AIDS. 

Fergie arriving at Project Angel Food.

Fergie and John Demsey Tour Project Angel Food.

Today is World AIDS Day, and of course, EVERY day is World AIDS Day at M·A·C!

The M·A·C AIDS Fund is a leader in the global fight against HIV and AIDS, supporting each year more than 400 charitable organizations worldwide that are working to combat the epidemic. The philanthropic arm of M·A·C Cosmetics the M·A·C AIDS Fund has doled out over $130 million to organizations in over 57
countries since its founding in 1994.

MAC Cosmetics VIVA GLAM VI spokesperson, Fergie.

FUNDRAISER
Grants given out by the M·A·C AIDS Fund are generated from a consumer-based giving model that directs
100 percent of sales from M·A·C’s VIVA GLAM lipstick and lipglass. M·A·C Cosmetics underwrites the cost
of the product, donating the full $14 sale price to the cause, including would-be profits for retail partners.