The Row, the collection designed by Mary-Kate and Ashley Olsen, had its Fashion Week debut yesterday, February 16, 2010, at a gallery on New York’s west side. The line has earned a following for its simple yet sophisticated structured pieces and the new collection continued beautifully on that theme.

Makeup Tutorial: Lancôme’s creative director for makeup Aaron De Mey keyed the show. Aaron sought an exaggerated yet natural makeup look that focused on strong, defined brows and a dewy complexion. The neutral color palette meant that skincare played an important role. To prep, Aaron used Lancôme Eau Fraiche Douceur Micellar Cleansing Water and followed it with Lancôme Genifique Youth Activating Concentrate massaged generously into the skin; this duo gave each model a luminous complexion. Lancôme Le Crayon Poudre filled and defined the brows—a focal point of this look. To finish, Aaron dabbed Lancôme Effeacernes Concealer on the lips, a trick that removed the natural lip color and kept the focus squarely on the brows.

 Everyone backstage and front of house was obsessed with the braided black Louboutin sandals made exclusively for the show. (And the models were clearly happy to get a break from all the skyscraper heels!) Mary-Kate and Ashley chose a deep wine colored polish –Lancôme Le Vernis in Untamed Plum – for the toes, but kept the fingernails clean and shiny with a coat of clear nail polish.

Stila must-have Spring 2010 Makeup Collection:

Stila One Step Makeup
Primer, foundation, concealer and powder all in one easy step! This skin-loving formula combines the benefits of four complexion-perfecting products with 100% mineral pigments to deliver one high performance, high definition, long wearing, luxurious formula. The medium coverage foundation is buildable and blendable and leaves skin looking flawless. Price: $44

GET THE LOOK:  Gabourey Sidibe, Golden Globe nominee for her lead role in the movie Precious, partnered with Bobbi Brown to create her Golden Globe glow.

“I wanted Gabourey to look pretty powerful, but still like herself, so I gave her glowing skin and modern, sexy eyes. She doesn’t need a lot of makeup, so we added some sparkle shadow, lashes and color to her lips and cheeks, and she was perfect. I love this look because she has a natural glow and looks like the prettiest version of herself.”-Bobbi Brown.

Makeup tutorial on how to get Gabourey Sidibe’s makeup look at the 67th Golden Globe Awards using Bobbi Brown products:

Step 1: Prep skin with Soothing Face Tonic and Hydrating Face Cream
Step 2: Apply Chestnut Concealer under eye. Use Concealer Brush to get an even application.
Step 3: Apply Oil-Free Compact Foundation in Chestnut with a sponge and/or Foundation Brush

Bobbi Brown Makeup Face Lift Collection:

Problem: You made all these amazing beauty resolutions to start the New Year. But why is the payback taking so long? Solution: Instantly brighten your face and play up your eyes with just a few simple tweaks.

“I designed this collection to give women all the tools they need to look well-rested and bright-eyed in five minutes flat.” – Bobbi Brown

This January, Bobbi makes it easy to keep all of your New Year resolutions with her Makeup Face Lift Collection, which allows you to instantly brighten your face and play up your eyes with just a few simple tweaks.

New Extra Eye Repair Cream: Do your eyes need something extra? Packed with peptides, natural plant oils and humectants that target wrinkles, dark circles and puffiness, this rich concentrated cream visibly revives eyes. Use morning and night- warm between fingers, then pat gently around eye area. Once cream is absorbed, follow with Tinted Eye Brightener or Concealer. Available: January 2010. Price: $65.00

ARTIST’S NAME: Luc B., MAC Senior Artist
LOCATION: New York City
STARTED 1984
ODD HABITS: Humming while doing makeup.
FUN FACTS: If there is a dog in the room, I ignore people in favour of the dog!

Q: What’s so special about Halloween?
A: Halloween is exhilarating makeup time! It’s the time of year when you can let all your alter egos come out! Whether your thing is drag, scary monsters or celebrity impersonations, just have fun!

Q: What are you planning to be for Halloween?
A: I don’t dress up! I just love watching all the action in the streets. I live in the East Village in New York, and the fun part is just watching everybody come out and play. Even if sometimes it’s hard to tell if it’s a Halloween look or just a colourful neighbour.

From villainous vamps to dolled-up demons, M∙A∙C Senior Artists Bianca Alexander, Luc Bouchard, Keri Blair, Sandy Joseph and Chantel Miller revel in the ghouls – and glamour – of Halloween

Q: What are the products you most often use during Halloween?
A: I would say I love MAC Studio Finish SPF 35 Concealer as a base. That way, you basically have a blank canvas and you can create anything you want. Also, all the MAC Pro Lipmix colours are great if you want very rich, creamy colours that will make a statement. Prep + Prime finishing powder can set anything into place and make it last all night.