Last night, Vanity Fair, L’Oreal and Demi Moore celebrated Helena Rubinstein’s launch of the century–All You’ve Ever WANTED, the new fragrance inspired by Demi.

Demi was joined by Ashton Kutcher, Zac Posen and an elite group of V.I.P.s to toast the debut of the fragrance at Monkey Bar in N.Y.C.

Reflecting her modern love story and captivating allure, All You’ve Ever WANTED is a contemporary expression of Demi Moore’s daring appeal. The intoxicating fragrance blends an enveloping sensuality of magnolia with iris-cream, magnified by a charismatic touch of cedar extract for an irresistibly feminine and intense potion.

The new fragrance will be available exclusively at Macy’s starting November 5th.

Sean John Combs aka P. Diddy launched a new fragrance recently: I Am King. 

Here is the ad for Sean John I Am King New Fragrance by P. Diddy:

Leonardo DiCaprio’s girlfriend, Bar Refaeli, poses with P. Diddy in the ad for “I Am King”. It’s the beauty on the left of P. Diddy. Do you recognize the model on the right? I don’t:)

Sean John I Am King New Fragrance by P. Diddy is P. Diddy’s second perfume, after Unforgivable for Men, P. Diddy.

The name builds on P. Diddy”s current Sean John men”s line, which has a classic, royal theme.

“I Am King is a statement about all men,” Diddy tells WWD. “We are all descendants of royalty ” and if we carry ourselves and respect ourselves in that manner and believe in ourselves, then we are all kings.”

“You have to look at all of the images they have out about Blacks,” he explains. “So when you see this image, you need to understand it”s bigger than the fragrance, it”s bigger than me.

“When a young Blacks male or a young Latino male sees this image, they see this elegant sophistication and they see I Am King next to it ” it hits their senses and they believe; that”s what motivates me when I”m taking pictures.”

Christina Aguilera’s second fragrance Inspire which was created under arrangements with Procter & Gamble, was launched few days ago. Christina Aguilera was seen promoting her new perfume Inspire on September 2nd, 2008 in Macy’s New York City.

Christina Aguilera Inspire will be a tuberose-focused white floral; according to a P&G spokesperson, Aguilera “loves tuberose fragrances but they tend to be a bit heavy so we kept working on it to make it more young”. Additional notes include mango, citrus, freesia, rose, gardenia, orange blossom, sandalwood and musks. Available at Macy’s and http://www.macys.com .

Sarah Jessica Parker’s latest is Covet Pure Bloom perfume, the new version of last year’s Covet fragrance.

Sarah Jessica Parker Covet Pure Bloom: the extraordinary fragrant jewel that is Covet, trapped in a humid cloud of lush, exotic, and hypnotic flowers.

Radiant top notes of purple plum, mandarin, and coconut water flood the senses. Blooming floral heart notes of tuberose and jasmine release a pure, sweet perfume, and the precious flower to Covet is the royal Indonesian pikake-it’s pure paradise and rare sensuality in bloom. Sensuous base notes of glowing amber, creamy musks, and warm sandalwood ripple in waves of soft seduction.

SRP: $68.00 for Sarah Jessica Parker Covet Pure Bloom 3.4 oz Eau de Parfume Spray.

via: sephora.com