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MAC Prep + Prime Line Filler, Skin Refined Zone & Transparent Finishing Powder Q&A with Gordon Espinet Vice President Global Makeup Artistry, M·A·C Worldwide.

Q: What are the benefits of using makeup primer?
Using a makeup primer helps to perfect skins appearance as well as ease makeup application. It’s about using the best technology available to give the consumer the results they want, but without the a heavy makeup look. They want a visually perfect editorial finish without the use of additional colour products. At M·A·C, we are extremely focused on our artistry but are still very technology-driven. That is what the Prep + Prime Collection helps to do, in part by decreasing the need for additional color resulting in a more natural effect.

The MAC Prep + Prime collection first launched in 2005 with Eye, Lash, Lip and Skin, followed by Skin SPF 50 in April 2006. The products were an answer to the needs of the PRO makeup artist, who wanted products that created flawless skin on which to apply makeup.

The key point of difference in the MAC Prep + Prime collection from other primers is that they were developed specifically to be used with makeup while also offering skincare benefits. Most skincare products are designed and tested for use alone. Because MAC is first and foremost a makeup artistry brand, each Prep + Prime product was specifically tested to enhance the makeup wear experience.

These products are a true hybrid formula of both skincare and makeup, with a new view on technology and texture. Prep + Prime employs new, breakthrough formulations that have both accumulative visible long-term benefits, as well as immediate visible results on the skin.

As technologies and makeup artist needs are always evolving, MAC is introducing three new products to round out the collection and provide more advanced tools to its artists and consumers: Skin Refined Zone, Line Filler, and Transparent Finishing Powder.

MAC Prep + Prime Skin Refined Zone is a partial primer designed for use in the T-Zone. This lightweight, oil-free, soy-based emulsion instantly helps minimize visible pores while helping to control excess surface oil and shine.

Estée Lauder Global Makeup Stylist, Rick DiCecca Creates Summer Bridal Looks. Estée Lauder has created a look for every bride. Whether your outdoor wedding calls for a natural look, or your nighttime celebration insists on dramatic eyes and bold lips, you can achieve your perfect bridal makeup using one of Rick’s four Bridal Styles: Natural, Classic, Dramatic, or Romantic.

To begin each look, prep your skin with your favorite Estée Lauder skincare products. Use a foundation brush to apply your shade of Estée Lauder  Double Wear Light Stay-in-Place Makeup SPF 10 or Nutritious Vita-Mineral SPF 15 Makeup to even out skin tone for a flawless base. No matter what look you choose, be sure to apply Double Wear Eyeshadow Base from your lashline to the brow to ensure that your eyes stay fresh and glowing throughout the celebration.

Depending on your preferred bridal style, continue application by choosing one of the four looks below.

Bridal Makeup Look 1: Natural: To achieve a natural flawless look on your wedding day, accentuate your features without going overboard with soft, delicate neutrals.

Step 1: Face: After your foundation has set, apply Bronze Goddess Soft Matte Bronzer by using the middle of your ear and the tip of your nose as a guide. Blend the powder towards your nose.

Watch Marta’s video blog for today talking about her favorite products for this season and how to get the look.

Products mentioned in Marta’s video blog:

Hair: L’Oreal Ever Pure Sulfate Free Shampoo & Conditioner for Color Treated Hair is the best thing that happened to affordable haircare! Shampoo lathers very well yet gentle and never weights your hair down. Finish with matching L’Oreal Ever Pure conditioner. And did I mention it smells amazing!

Make sure to check out the entire L’Oreal Paris Ever Pure Sulfate Free Haircare line (see image below). I’ve recently purchased L’Oreal Paris Ever Pure Sulfate Free Smooth Deep Control Masque and it left my hair super smooth.

Philip B Drop Dead Straightening Baume. Use just a little bit of this super straightening serum. It’s light and it gives you sleek hair!

Estée Lauder Introduces Double Wear Stay-In-Place ShadowCreme and Eye Pencil Brilliant, Creamy Color for Allure that Lasts All Day.

Looking for a luxurious eye look that lasts no matter what twists and turns your day takes? Now, Estēe Lauder brings you two new ways to create eyes that enchant from dawn to dusk. New Double Wear Stay-In-Place ShadowCreme and new Double Wear Stay-In-Place Eye Pencil are the latest additions to the renowned Double Wear makeup collection of longwearing, stay-in-place products.

Each of these rich and creamy eye products delivers brilliant color to eyes for an alluring eye look that lasts all day! Double Wear Stay-In-Place ShadowCreme is a sophisticated, long-wearing, ultra creamy eyeshadow that delivers long-wearing, brilliant stay-true color to eyes, while Double Wear Stay- In-Place Eye Pencil is a technologically advanced eye pencil that glides on smoothly, delivering a smooth, even line that won’t smudge or budge all day.