Summer 2009 is all about bikini confidence thanks to the Nivea “Good-Bye Cellulite, Hello Bikini Challenge.”

MTV Contest Winner to Join Kim Kardashian and Women Across the Country In Four-Week Nutrition, Fitness, Style and Skin Care Challenge to Look Their Bikini Best!

Women across the country, including celebrities like Kim Kardashian, have been feeling and looking their bikini-best thanks to the NIVEA “Good-bye Cellulite, Hello Bikini Challenge,” the four-week, holistic program combining fitness, nutrition, style and NIVEA’s Good-bye Cellulite skincare products to help women visibly reduce the appearance of cellulite, get in shape and radiate bikini confidence. Now, with beach season in full-throttle, NIVEA Good-bye Cellulite will partner with Challenge expert and celebrity swimsuit designer Shay Todd to present her Miami fashion show and with MTV’s “It’s On with Alexa Chung” to reward one lucky winner with a chance to attend the show as an on-air correspondent for MTV!!!

A Busy Bikini Summer: These activities bookend a busy bikini season for NIVEA’s “Good-bye Cellulite, Hello Bikini Challenge.” Kicking off in April, the brand hosted a Miami beach-side event where the largest gathering of bikini-clad celebrants formed a human alphabet to spell out the word “NIVEA.”

Kim Kardashian, start of E!’s “Keeping Up With the Kardashians” and Disaster Movie, recently confessed on the cover of a national magazine that she, like millions of women across the country, has cellulite. Although she loves her curves, Kardashian admits, “cellulite is not cute,” so she decided to do something about it.

Kim Kardashian enrolled in the NIVEA “Good-bye Cellulite, Hello Bikini Challenge,” a four-week, holistic program that combines fitness, nutrition, style and skincare with NIVEA Good-bye Cellulite Gel-Cream and Patches to help women visibly reduce the appearance of cellulite and feel better in their bikinis.

“After taking the four week challenge, I’ve noticed an improvement in the appearance of my cellulite. My energy is up and I feel more confident in my bikini than ever before,” Kardashian said. “It’s been a great way to re-commit myself to my fitness and nutrition goals. I’ve also really enjoyed using the gel-cream and patches. I’m very picky about my creams and this one goes on smoothly and smells great.”

Borghese’s Forma Bella Body Contour Crème has been fortified with a Multi Vitamin, CO Q-10 Complex to provide anti-oxidant protection from free radicals. Borghese’s Acqua di Vita Complex & palm-derived emollients revitalize the skin & help it retain its moisture.

Forma Bella Body Contour Crème is fragrance & Paraben free. Forma Bella Body Contour Crème: The latest Borghese Anti-Cellulite treatment, is the result of studied research & development, which has packed it with uniquely innovative & effective ingredients.