NEW Fall Fragrance Launch: Life Threads by La Prairie.

La Prairie debuts its next chapter in the fragrance story, a provocative portfolio of scents: Life Threads.

Deemed Silver, Gold, Platinum ($125 / 1.7 FL OZ EDP), Life Threads come together to represent the various roles, stories and threads of our life.

SILVER: a floral woody with notes of bergamot, tuberose, jasmine, orange blossom, sandalwood, solar musk and peppery moss
GOLD: a spicy Oriental with notes of tangerine, plum, clove, pepper, cinnamon, rose, lily of the valley, cedarwood and vanilla
PLATINUM: an elegant and edgy chypre floral with notes of plum, violet leaf, jasmine, rose, leather, patchouli, vetiver and oakmoss

From scent to sound…Life Threads comes alive with a partnership with acclaimed NYC singer/songwriter Lucy Kaplansky, who penned a “Life Threads” song inspired by the fragrances and the emotions they evoke. You can experience true retail-tainment with Lucy’s in-store performances at select La Prairie doors nationwide, as she performs “Life Threads” and other hits. With the purchase of a Life Threads fragrance, you will get a signed Lucy Kaplansky CD. See www.lifethreads.com  for details on Lucy and retail-tainment events.

La Prairie Colour Ambassador Raychel Wade Kicks Off “Stylized Colour” Event in NYC – 7/15 and 7/16/09.

Renowned NYC makeup artist Raychel Wade (www.cheektochic.com ) is the new Colour Ambassador for La Prairie and making appearances at select doors nationwide to spill her secrets on colour and give women her insider picks on La Prairie must haves for your makeup bag.

La Prairie Colour Ambassador Raychel Wade

Raychel’s expertise is in sizing up women’s “makeup personalities” based on their lifestyles, then helping them edit their makeup bags to streamline keepers and fill in the holes of anything that’s missing. From CEOs to recent college grads, brides to baby boomers, Raychel’s worked her makeup magic on them all!